The man simply cannot fail, no matter how corny or cringe he allows his music to become.ДЄnd yet last FridayвЂ™s вЂњBad Habits,вЂќ SheeranвЂ™s first proper single since the aforementioned No.6 Collaborations Project, still has me doubting his instincts. He went into full-fledged rap mode alongside Future on Taylor SwiftвЂ™s вЂњEnd GameвЂќ and on his own Г· track вЂњEraser.вЂќ By 2019, he released a whole album of collaborations with pop and rap superstars like Justin Bieber and Cardi B, and people seemed to like that too even though (or because) it was the most hollowed out algorithm bait imaginable. He incorporated dancehall and tropical house elements on вЂњShape Of You,вЂќ a song from 2017вЂ™s Г· that spent 12 weeks at #1. ThatвЂ™s the album that gave us вЂњThinking Out LoudвЂќ and вЂњPhotographвЂќ and вЂњDonвЂ™t,вЂќ a stab at rapping that admittedly worked better than вЂњSing.вЂќ I guess he knew what he was doing after all.ДЄlthough Sheeran built his fan base largely on the strength of his no-frills guitar-and-loop-pedal live show, he has since taken many more steps beyond his open mic night origins. вЂњSingвЂќ itself never really took off, but the album it launched, Г—, cemented Sheeran as an absolute superstar. What is Ed Sheeran thinking? ItвЂ™s a question IвЂ™ve asked myself many times, including in 2014 when the newly ascendant English balladeer announced his intention to make party music with the misbegotten Pharrell collab вЂњSing.вЂќ The new face of the soppy slow jam had called in the zeitgeisty producer of the moment to put chipper dance beats under his acoustic guitar, and the result was so embarrassingly awful that I wondered if dude wasnвЂ™t dead set on torpedoing his own career.

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